As energy bills creep higher and Wisconsin winters grow longer, more homeowners across Marathon County are asking the same question: How can I make my home more energy-efficient, without draining my wallet?
If that sounds like you, you’re not alone. In 2025, there are more opportunities than ever to save money while upgrading your home’s efficiency thanks to state and local rebates, federal tax incentives, and smarter remodeling options.
Whether you’re dealing with drafty windows in Wausau or an aging HVAC system in Mosinee, this guide will walk you through everything you need to know about energy-efficient remodeling in Marathon County and how you can take advantage of the many rebates and incentives waiting for you.

Why Energy-Efficient Remodeling Matters in Marathon County
Let’s face it: Wisconsin weather is no joke. From subzero temps in February to sweltering humidity in July, your home goes through a lot. And if your insulation, windows, or HVAC system isn’t up to par, you’re probably paying more than you should be just to stay comfortable.
Energy-efficient remodeling isn’t just about being environmentally responsible (though that’s a big plus). It’s about comfort, cost savings, and long-term value. Plus, thanks to updated state and federal programs in 2025, the financial return on energy upgrades is better than ever.
Available Rebates and Incentives for Marathon County Homeowners in 2025
Let’s break down what’s available to you this year, because yes, there’s money on the table.
Focus on Energy Home Performance Program
This is Wisconsin’s flagship program for residential energy efficiency. You may already recognize the name, but in 2025, it’s better funded and more accessible than ever.
Eligibility: Single-family homes, duplexes, and some multifamily units.
Incentives: Up to $2,000 in cash-back rewards for energy-saving upgrades.
Covered Upgrades: Insulation, air sealing, high-efficiency HVAC systems, ENERGY STAR® appliances, and more.
Where to Apply: focusonenergy.com/residential
Federal Energy Efficient Home Improvement Credit (2025 Update)
The Inflation Reduction Act keeps paying dividends. The 2025 updates to the federal tax credits mean you can:
Get up to $3,200/year in tax credits for eligible upgrades like new windows, doors, heat pumps, and more.
Split it across multiple years if you’re remodeling in phases.
Stack with state programs (like Focus on Energy) for even bigger savings.
Check energystar.gov for full eligibility details and required paperwork.
High-Efficiency HVAC Rebates through Wisconsin Public Service (WPS)
If WPS is your energy provider, you’re eligible for additional HVAC rebates when you install high-efficiency systems.
Rebates Range: $100–$600 depending on the system.
Qualified Equipment: Central AC units, smart thermostats, furnaces, boilers, and air-source heat pumps.
Details: wisconsinpublicservice.com
Weatherization Assistance Program (for Income-Qualified Households)
If your household income is below a certain threshold, you may be eligible for free weatherization services. These services can include a home energy audit, insulation and air sealing, and even furnace or water heater replacements.
Visit the North Central Community Action Program website to check eligibility.
Most Impactful Energy-Efficient Remodeling Upgrades
Not all upgrades deliver the same value. Here’s where to focus first:
1. Insulation & Air Sealing
Proper insulation is the low-hanging fruit of energy efficiency. Many older homes in Marathon County lack adequate attic or wall insulation.
Proper attic insulation can reduce heating costs by up to 25%, making your home more energy-efficient and comfortable. Additionally, air sealing helps eliminate cold drafts and prevents heat loss around doors and windows, further enhancing your home’s warmth and reducing energy waste.
2. High-Efficiency Windows & Doors
Replacing single-pane or poorly insulated windows can dramatically improve comfort.
If you’re looking to upgrade your windows, consider choosing ENERGY STAR-rated models. Not only do these energy-efficient windows help reduce energy costs, but rebates may also be available for qualifying models, making them an even smarter investment for your home.
3. Heat Pumps (Ducted or Ductless)
Heat pumps work incredibly well in Wisconsin’s climate, even during freezing temperatures.
Rebates and tax credits will be available in 2025, offering significant savings for energy-efficient upgrades. Dual heating and cooling systems are a great option, as they help reduce overall energy consumption while keeping your home comfortable year-round.
4. Smart Thermostats
These little devices make a huge difference in energy savings and comfort.
Take control directly from your phone and let the system learn your habits to optimize usage for maximum efficiency.
5. Solar Panels (If You’re Ready to Go Big)
While not for everyone, solar can be a game-changer, especially if you plan to stay in your home long-term. Federal tax credits cover up to 30% of the cost.

Local Climate Considerations: Why Marathon County Homes Need Special Attention
Marathon County sits in Climate Zone 6, meaning:
When dealing with extreme cold, it’s essential to use materials and systems specifically rated for such conditions. Heating efficiency becomes a top priority, far outweighing the need for cooling. Additionally, moisture control is crucial to prevent issues like mold growth and structural damage, ensuring durability and long-term performance.
Any remodeling plan should account for these regional realities, especially if your home was built before 1980, when insulation standards were far lower than today.
The Best Manufacturers for Energy-Efficient Remodeling Products
Looking to buy the best? These manufacturers are known for reliability, innovation, and compatibility with most rebate programs.
Andersen Windows – High-performance window and door products designed to withstand Midwest winters.
Lennox – Energy-efficient furnaces and heat pumps with smart controls built in.
Owens Corning – Industry-leading attic and wall insulation systems.
Ecobee – Smart thermostats that qualify for utility rebates and deliver real-time energy savings.
Mitsubishi Electric – Ductless mini-splits perfect for supplemental heating/cooling zones.
Rheem – High-efficiency water heaters and HVAC systems compatible with WPS rebates.
How to Get Started (Without Getting Overwhelmed)
We get it; there’s a lot of info out there, and remodeling can feel like a major undertaking. But here’s how to make it manageable:
Start with a Home Energy Audit
Focus on Energy can connect you with professionals who’ll assess your home’s current performance.
Make a Plan Based on ROI
Focus on high-impact, rebate-eligible improvements first.
Apply for Rebates Early
Some programs have annual limits, get your paperwork in before funds run out.
Keep All Documentation
You’ll need receipts, equipment specs, and sometimes before-and-after photos to qualify.
FAQs: Energy-Efficient Remodeling in Marathon County
Q: Do I need to complete all upgrades at once to qualify for incentives?
Nope. Many programs allow you to phase upgrades over multiple years, especially tax credits.
Q: What’s the difference between a rebate and a tax credit?
Rebates are instant or mailed cash-back offers; tax credits reduce the amount you owe at tax time.
Q: Can I do the work myself?
For some improvements (like smart thermostat installation), yes. But insulation, HVAC, and window upgrades often require certified professionals to qualify for rebates.
Q: What’s the typical payback period for energy-efficient upgrades?
Depending on the upgrade, it can be anywhere from 2 to 10 years. But with 2025 incentives, that timeline is shrinking fast.
Q: Are these rebates available for rental properties?
Some are! Multi-family units and rental homes may qualify through Focus on Energy or other programs.

Final Thoughts: Why Now Is the Best Time to Act
Between the updated 2025 tax credits, local utility rebates, and Focus on Energy incentives, this is literally the best year yet to tackle energy-efficient remodeling in Marathon County.
You’re not just saving money, you’re investing in your comfort, your property value, and a greener future.
If you’re ready to talk through your options or want help figuring out which incentives you’re eligible for, contact us at (715) 551-7328. We’ll walk you through the home remodeling process without pressure or pushy sales tactics, just real advice from folks who live and work right here in central Wisconsin.